We've Got You Covered – Christmas Campaign

For this campaign, I wanted to bring a playful, unexpected take on holiday gifting—showing Santa like we’ve never seen him before. The concept was simple: Santa makes it home early because Daniella Draper has the perfect gifts for everyone on his list.

From creative direction to execution, I focused on blending humour with a timeless festive feel. Every detail, from Santa’s relaxed moments at home to the beautifully wrapped jewellery boxes, was carefully considered to tell a story that felt both charming and effortlessly stylish. By combining rich visuals, thoughtful styling, and a lighthearted narrative, this campaign brought a fresh energy to Christmas gifting—proving that with the right presents, we’ve got you covered.