Art Direction: Christmas Campaign
I led the art direction for a two-day shoot for Daniella Draper Jewellery, overseeing everything from concept to execution. From scouting the perfect location to assembling a six-person team, I managed every detail to bring the vision to life.
Beyond directing, I was hands-on with styling and shaping the overall aesthetic, ensuring every frame captured the brand’s timeless, effortless feel. Working closely with the team, I balanced creativity with precision—creating a campaign that felt authentic, considered, and beautifully executed.
Make it
stand out.
I work closely with videographers to ensure we capture everything a brand needs—seamlessly blending photography and film to create a cohesive visual story. From framing to movement, I make sure every shot aligns with the campaign vision, so the client walks away with a complete, impactful collection of content.
